Brussels Motor Show 2025
Our services
Introduction
The big challenge for Brussels Motor Show 2025, was to create impactful and brand-specific experiences for MINI, BMW, KIA and Xpeng that are not only visually strong, but also technically perfectly integrated into the stands.
Concept
Four brands, four unique experiences
Brussels Motor Show 2025 is the perfect stage for automakers to showcase their latest innovations. In collaboration with Creaplan, For Live handled the full audiovisual setup for MINI, BMW, and KIA. For XPeng, we took it a step further by not just providing AV solutions but also designing and building the entire stand. The result was a fusion of high-end AV, custom design, and cutting-edge stand construction, each tailored to the unique identity of each brand.
Design
A bold play of light and branding
MINI’s stand was all about energy, movement, and innovation. We brought that to life with custom-built light totems, synchronized with an advanced light and video show that launched automatically every half hour.
For BMW, luxury, innovation, and driving experience were at the heart of the stand’s design. We crafted an immersive lighting setup with LED tubes and bulbs, complemented by a large, open oval truss structure with integrated banners, greenery, and strategic lighting.
KIA aimed for a bold and futuristic statement. We provided five massive LED walls, each 2.5 meters wide and 6 meters high, strategically placed to create an eye-catching front structure for the office areas behind. The result was a stunning visual interplay between the show models, office space, and bar area.
For XPeng, an innovative EV brand, we designed a stand that reflected its forward-thinking identity. Beyond AV, For Live designed and constructed the entire stand. Two gigantic half-truss circles, wrapped in XPeng’s signature branding, rose from the floor to form a futuristic double-arch structure. At the center, a custom-built table in the shape of the XPeng logo served as both an eye-catching feature and a central meeting hub.
Production
Precision in light and sound
What makes a stand truly stand out, is a flawless production. At MINI, a fully synchronized light and video show, blending visuals, sound, and LED content, drew crowds time and time again. For BMW, we used strategically placed lighting and video elements to highlight the models without overwhelming the space. KIA’s stand pulled visitors in with an integrated audiovisual concept, fully aligned with the brand’s campaign identity.
Let’s make it happen.
Looking for a rock-solid AV support partner or want to pick our brains to bring your event to life? Get in touch, because we’re already hungry for our next challenge.
